Menus are very common among restaurants and takeaways because it is a great way to show your customers what you offer and also let them know the specific prices for the meals. The great thing about menus is that they give customers a handy list of everything you offer as well as catchy and aesthetic images of food on the side to keep you entertained and entice them to decide.
Here are a few ways you can make the most of your menus and use them as powerful marketing and branding tools.
Ditch the $$$
Studies show that customers are more responsive to menus that show only the prices at the end but do not use the currency symbols because of the negative connotation that it holds. People are likely to enjoy their meals more and feel more encouraged to spend without the influence of the $$$. It is a simple change to make to the menus and you will likely make more sales and serve happier customers this way.
Food photography
Menus should entice customers because people like to look at aesthetic pictures of food and they are likely to act on the motivation. Food photography is not just a great way to grow engagement on social media platforms; it can do wonders when you have customers in the house on the cusp of making a purchase.
White Space
Nobody likes clutter and menus should be designed to create interest in the food options that a restaurant is offering. It shouldn’t be the reason why people are distracted from the food and it most definitely shouldn’t be a bore to look at which is exactly what a customer thinks when they see a whole lot of words on a page. It reminds them of their political science notes and that is no savory at all.
Leave a Reply